SEE HOW GOLD’S GYM RICHLAND QUADRUPLED THEIR PROFIT BY SWITCHING FROM A COMPETITOR TO DRINKFIT

The holy grail of conversion is to increase sales while simultaneously decreasing cost.

• Sales more than doubled
• Cost is almost half (truly half before promotions)
• Total profit dollars is about 4x pre-to-post changeover
• Better value, better macros, better taste!
• Happier members mean repeat purchases.
• A business model that yields *63% profit margin on regular sales, surpassing the 38% margin of a renowned competitor.

Gold Gym’s Richland, a proud member of the extensive network of 200+ branches comprising the renowned American chain of international co-ed fitness centers, sought to enhance its offerings for its members. They partnered with competitor, a company big on natural smoothies, and while natural is good, their financial results didn’t quite hit the mark.

In light of this, they decided to switch to a low-cost with better value option, and they found just that in DrinkFit.

Gold Gym’s Richland sales leaped from their 2022 monthly average sales of $2,094 to $4,961, average sales of June to August 2023. This growth represents a 237% boost in sales, leaving their manager amazed by the success of DrinkFit products.

After the change, their cost was lowered by 39% as the sales went up. Notably, August marked a significant milestone with the highest sales recorded at $5,646, despite traditionally being considered their slowest month. The boosted sales are just the starting point.

Health-conscious members loved the new smoothies, driving significant sales—a great opportunity for business owners seeking to offer premium smoothies and increased profits.

• We increased our regular size from 12 to 16oz while maintaining the price. We’ve also introduced the all-new 24oz.No one likes to wait.
• Our drinks only take ~1 minute to make compared to ~3 minutes on average before.

• DrinkFit fruit smoothies are sweetened with natural Stevia.
• A reduction from ~41g (old brand) to 19g sugar (DrinkFit regular size).
• DrinkFit smoothies boast a perfect macro balance for replenishment.

• After conducting a blind taste test, the majority of their members preferred the taste of DrinkFit smoothies.
• The health benefits don’t matter if they don’t deliver on taste. They viewed that as a top priority in considering the change.

• Another marketing strategy that significantly increased sales volume was the $3 Thursdays promotion, which drew more members.
• In just the first two months after implementing this strategy, 30 cups were sold each Thursday, resulting in a tally of 243 cups of DrinkFit smoothies sold, translating to $1,215 in revenue.

In contrast to their previous collaboration with a competitor, where their expenses reached a significant 62% of their total costs, Gold’s Gym Richland’s partnership with DrinkFit has proven highly cost-effective. With us, their cost expenditure stands at just 39%, a substantial reduction driven primarily by lower shipping costs on orders. This underscores the clear value for your money when choosing DrinkFit.

• Highly Concentrated Juice… maximizing flavor while minimizing costs.
• Versatile Powder Base… smoothie powder that doubles as base and protein source, reducing expenses on multiple ingredients.
• Reduced Inventory… our streamlined system simplifies inventory, making tracking of stocks easy.
• Simplified System… no additional staff needed for operation.
• Supplies That Make Life Easier… we provide a precisely portioned pump that eliminates product wastage.

Recognizing the need for improvement, Gold Gym’s Richland partnered with DrinkFit. The shift resulted in a transformative impact on the gym’s profit margin.

• After switching to DrinkFit, Gold’s Gym Richland’s profit soared to an impressive $3,026, compared to their $797 profit with their previous partner.
• This substantial increase signifies a remarkable 3.80 times growth in profit, a testament to the undeniable superiority of DrinkFit business model.
• Low cost by 39% because of simplified and effective system and low inventory.
• Higher sales by 237% because members buy more.
• More offerings of 16- and 24-oz cup sizes with lower operation costs.

• Our partners can set their own smoothie prices, allowing them to tailor their profit margins according to their goals, using our DrinkFit Profit Per Drink spreadsheet as a guide.
• With DrinkFit, partners enjoy an impressive 63% profit margin on regular sales, a significant leap from the industry standard.